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Neighbor-Driven Grocery Pricing


An Equity Problem

Countless initiatives address food justice in low-income areas. At the same time, the good food and local food movements are thriving in wealthier neighborhoods. The high operational costs that local farmers face drive the high prices at grocery stores that low-income families cannot afford, often at inaccessible locations. How might we streamline processes for local farmers to capture the demand for good food from underserved neighborhoods?



This project aggregates demand for locally-sourced, high-quality groceries.

On the supply side, residents input information, knowing the information will come back to benefit them directly.

On the demand side, local suppliers and farmers can pinpoint volume data to expand their business and distribution.

impact diagram


Our commitment to systems-thinking demands us to investigate root causes. With this in mind, our interview questions for users are shaped by some foundational questions that we ask ourselves as a team.

  • What is the corner store's relationship with the neighborhood?
  • Why are corner stores inherently pedestrian-friendly?
  • How can the store feel more like a neighborhood hub rather than strictly a place for commercial transactions?
  • What drives the high prices at corner stores?
  • Do residents have promising career opportunities at local corner stores?
  • Would storeowners consider cooperative ownership models?

Give your Perspective

If you are a corner store manager, a resident, or a small farmer and want to see this happen, please follow this link. We'd love to hear your thoughts. As a thank you, we will enter you into a raffle to win an iPad!

Validating Assumptions

We conducted user interviews with farmers, producers, and stakeholders to validate our initial assumptions. Common insights were revealed.

Thanks to the many stakeholders who offered their valuable feedback.



We chose a design direction that prioritized human-scale and in-person methods to harness resident demand.


Design Iterations

concept diagram
concept diagram

We are honored that a previous version of this project was picked as a finalist for the 2013 Design Ignites Change Professional Fellowship, sponsored by Worldstudio and AIGA. Click here to see our project featured on their site as well as the other finalists and funded projects! Thanks to the jury for the recongnition.

Current Iteration

Here are some hi-fi wireframes & diagrams.

wireframe landing page

Measuring Success

We're aiming to measure resident engagement through kiosk signups. Additionally, we'll be documenting the interest among suppliers and existing corner store owners to install kiosks when offering a cost analysis.

Please contact us about how to get involved.