Countless initiatives address food justice in low-income areas. At the same time, the good food and local food movements are thriving in wealthier neighborhoods. The high operational costs that local farmers face drive the high prices at grocery stores that low-income families cannot afford, often at inaccessible locations. How might we streamline processes for local farmers to capture the demand for good food from underserved neighborhoods?
This project aggregates demand for locally-sourced, high-quality groceries.
On the supply side, residents input information, knowing the information will come back to benefit them directly.
On the demand side, local suppliers and farmers can pinpoint volume data to expand their business and distribution.
Our commitment to systems-thinking demands us to investigate root causes. With this in mind, our interview questions for users are shaped by some foundational questions that we ask ourselves as a team.
If you are a corner store manager, a resident, or a small farmer and want to see this happen, please follow this link. We'd love to hear your thoughts. As a thank you, we will enter you into a raffle to win an iPad!
We conducted user interviews with farmers, producers, and stakeholders to validate our initial assumptions. Common insights were revealed.
Thanks to the many stakeholders who offered their valuable feedback.
We chose a design direction that prioritized human-scale and in-person methods to harness resident demand.
We are honored that a previous version of this project was picked as a finalist for the 2013 Design Ignites Change Professional Fellowship, sponsored by Worldstudio and AIGA. Click here to see our project featured on their site as well as the other finalists and funded projects! Thanks to the jury for the recongnition.
Here are some hi-fi wireframes & diagrams.
We're aiming to measure resident engagement through kiosk signups. Additionally, we'll be documenting the interest among suppliers and existing corner store owners to install kiosks when offering a cost analysis.
Please contact us about how to get involved.